ADO (Market Category)

 1. Preliminary Examination Syllabus (Qualifying Only)

Reasoning Ability

• Coding–Decoding

• Syllogism

• Inequalities (Direct & Coded)

• Blood Relations

• Direction Sense Test

• Order & Ranking

• Seating Arrangement (Linear, Circular, Square, Puzzles)

• Input-Output

• Machine Input

• Puzzles (Floor, Box, Scheduling, etc.)

• Logical Reasoning (Cause–Effect, Statement–Conclusion, Argument, Assumption)

Numerical Ability

• Simplification & Approximation

• Number Series (Missing/Wrong)

• Quadratic Equations

• Data Interpretation (Bar Graph, Line Graph, Pie Chart, Caselets, Tabular)

• Data Sufficiency

• Arithmetic Word Problems (Profit & Loss, SI/CI, Time & Work, Time–Speed–Distance, Ratio, Mixture & Allegation, Partnership, Boats & Streams, Mensuration, Probability, Permutation & Combination)

English Language (Qualifying Only)

• Reading Comprehension (insurance/economy-related passages)

• Cloze Test

• Fill in the Blanks (vocabulary & grammar-based)

• Error Spotting

• Sentence Improvement

• Para Jumbles (Sentence Rearrangement)

• Vocabulary (Synonyms, Antonyms, One-word Substitution, Idioms & Phrases)

2. Main Examination Syllabus (Merit Based)

(A) Reasoning Ability & Numerical Ability

(Higher level than Prelims)

• Puzzles & Seating Arrangement (more complex, multi-variable)

• Input-Output (logic-based)

• Statement–Assumption, Statement–Conclusion, Cause–Effect

• Data Interpretation (Caselet, Missing DI, Mixed Graphs)

• Data Sufficiency (Quant + Reasoning mix)

• High-level Arithmetic Problems (Partnership, Time-Speed-Distance, Probability, etc.)

(B) General Knowledge, Current Affairs & English

General Knowledge & Current Affairs

• National & International Current Events

• Government Schemes & Policies

• Important Days, Books & Authors

• Awards & Honours

• Summits & Conferences

• Sports

• Science & Technology Developments

• Indian Economy & Banking News

• LIC & Insurance-related Current Updates

English Language (in Mains – not qualifying only)

• Grammar & Vocabulary in depth

• Reading Comprehension (difficult passages)

• Cloze Test (advanced)

• Para Jumbles

• Error Detection (complex sentences)

• Word Usage, Idioms & Phrases

• Synonyms, Antonyms

(C) Insurance & Financial Marketing Awareness (Most Important for Marketing Category)

• Insurance Awareness

  • History of Insurance in India

  • Structure & Functions of LIC

  • IRDAI – Role & Regulations

  • Life Insurance Products (Endowment, Money-Back, Term, ULIP, Annuities, Pension)

  • Insurance Terminology (Premium, Rider, Reinsurance, Nominee, Underwriting)

  • Insurance Distribution Channels (Agents, Brokers, Bancassurance, Online)

  • Recent Developments in Insurance Sector

• Financial Awareness

  • Indian Economy basics

  • Union Budget & Economic Survey highlights

  • RBI & Monetary Policy

  • Banking & Financial Institutions (SEBI, NABARD, SIDBI, EXIM Bank, etc.)

  • Mutual Funds, Stock Market Basics

  • Financial Inclusion (PMJDY, Mudra Yojana, Digital India, UPI)

• Marketing Awareness

  • Basics of Marketing & Sales

  • Marketing Mix (4Ps: Product, Price, Place, Promotion)

  • Consumer Behavior & Market Segmentation

  • Sales Strategies in Financial Sector

  • Digital Marketing in Insurance

  • Customer Relationship Management (CRM)

  • Current Trends in Financial Marketing (FinTech, InsurTech)

3. Interview (Personality + Knowledge)

• Questions on LIC, Insurance sector, Indian economy.

• Sales/Marketing situational questions (how to recruit/train agents, handle sales targets, motivate team).

• General awareness & personal background.

✅ In short:

• Prelims: Reasoning + Quant + English (qualifying only)

• Mains: Reasoning & Quant + GK/Current Affairs/English + Insurance & Financial Marketing Awareness

• Insurance & Marketing Awareness is the core section for Marketing Category candidates.